RomeReports.com is reporting:
For the first time in its history, Vatican Radio, best known as the popes radio, will broadcast advertising. The profits will help Vatican Radio ease the difficulties of the economic as well as modernize the station that delivers the popes message to the world.
Monsignor Renato Boccardo Secretary General, Governorate of Vatican City State We need money to help this radio station in its mission, because it has a very particular mission of broadcasting the popes voice to the world.
Since Guglielmo Marconi, inventor of the radio, inaugurated Vatican Radio in 1931, theyve never broadcast publicity or advertising. But come July 6, they will begin doing so.
The ads will be broadcast in five languages and are expected to yield between 100,000 and 200,000 euros every year, a good amount of help for a radio station with an annual budget of 20 million euros. Vatican radio broadcasts in 47 languages in five continents around the world.